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May 13, 2022

Nine ways to display clothing

(1) Scientific classification method Most clothing stores operate a variety of categories, which can be arranged in order of age. The entrance is juvenile clothing, the middle is youth clothing, the innermost is elderly clothing or children`s clothing, or the left side is mid-range price clothing, and the right side is clothing. It is a high-end price clothing, and the innermost place is a place to provide after-sales service. Scientific classification brings convenience to both customer purchase and store management.
(2) The clothing store is dealing with fashionable goods. Every time there is a gust of fashion, the appearance of the fashion store should be completely new. If the products have not changed much, you can make some changes in the display, decoration and decoration, which can also make the store a new look, so as to attract customers.
(3) The joint convenience method puts together a series of products needed by the same type of consumer object, or puts together frequently matched styles. For example, put men's shirts, suits, ties, tie clips, etc. together, and put autumn and winter coats together with hats, scarves, etc.
(4) Circular repetition method Some clothing styles are placed in a certain position for too long, and no one cares about them due to the influence of light and surrounding styles. At this time, the clothes on the inner shelf are moved to the outer shelf. Remarkable. By repeating the cycle and adding new styles to the shelves, the entire clothing store will give people a feeling of constant change.
(5) Wardrobe combination method In each season, consumers' wardrobes are a new combination, with rich and orderly styles for various occasions, various uses, and various themes. With the accelerated pace of urban life, people need more services in wardrobe combination design. When combining products, clothing stores may wish to use this psychology to add a housekeeping design service while selling products. The combination can be divided into single combination, couple combination, family of three combination and so on.
(6) Decorative foiling method Doing some decorative foiling in clothing stores can strengthen the artistic theme of clothing products and leave a deep impression on customers. For example, some children's patterns are painted on the walls of children's clothing stores, a bunch of flowers are placed near the couple's clothing, and a taxidermy is placed in high-end leather clothing stores. But the decoration should not be overwhelming.
(7) Model display method Most of the fashions are sold by directly showing the effect to consumers. When people see a beautiful display, they will think that they are so beautiful when they wear it. This is an irresistible psychology. In addition to hanging display and shelf display, the store can also use mannequins for display. Generally, there are real people and dummy models on display, and beautiful salespersons can also act as models. This is how the world's first commercial model was born.
(8) Effect application method The first thing people see when entering the store is an effect. This effect can not be formed only by the clothing style itself. Many other related factors will affect the overall effect. Such as playing music, illuminating lights, showing recordings, etc., are related to the mood of clothing buyers, as well as the taste and credibility of the store. Some large stores set up childcare stations, ultimately to have good sales results. The installation of large-format mirrors in fashion stores not only visually expands the space of the store, but also facilitates customers to try clothes.
(9) The winding path leads to a secluded place. The ancients have a wonderful verse of "A winding path leads to a secluded place, and the meditation room is deep with flowers and trees". The layout of the containers in the clothing store should be conducive to the walking of customers and keep them going, giving people a fascinating feeling. For deep stores, it is advisable to design the aisle into an S shape and extend inward. For shops with square and rectangular venues, customers can turn around a few more times by arranging the shelves, so that they will not turn around and leave after entering the store.
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